Protecting What You’ve Built. Guiding What’s Next.
Boutique Middle Market Advisory For Founder-led Businesses
- SELECTIVE MANDATES
- CONFIDENTIAL ENGAGEMENTS
- SENIOR-LEVEL ATTENTION
WHAT WE DO
Thoughtful Guidance For What Comes Next
We help founders navigate the transition of their business with clarity, discretion, and a deep respect for what they’ve built.
CONFIDENTIAL BY DESIGN
Your story is your own. We protect your privacy at every stage.
POSITIONED FOR MAXIMUM VALUE
We uncover what makes your business unique and communicate it effectively.
THE RIGHT BUYERS, NOT JUST MORE
We reach a curated network of qualified buyers aligned with your goals.
PARTNERED AT EVERY STEP
Senior guidance from start to finish—through close and beyond.
OUR PROCESS
A Discreet, Proven Process Designed To Maximize Outcome And Protect What You’ve Built.
CONFIDENTIAL CONSULTATION
We get to know your business, goals, and priorities in a strictly confidential setting.
POSITIONING & VALUATION
We develop the right positioning and valuation strategy to highlight your business’s true value.
TARGETED BUYER OUTREACH
We engage a curated network of qualified buyers—quickly and strategically.
NEGOTIATION & CLOSE
We manage negotiations and due diligence to achieve a smooth, successful close.
WHY FLAMEKEEP
A Legacy, Not Just A Transaction
A LEGACY, NOT JUST A BUSINESS
We understand the emotion, pride, and decades of hard work behind what you’ve built.
OUR RECOGNITION
We recognize a business as a flame when we see the dedication behind it, the culture it has built, and the potential to inspire for generations.
OUR MISSION
Our mission is to keep that sacred flame lit by finding the right person or team to take it over—someone who will protect its legacy and build on its future.
FOUNDER-LED ATTENTION
You work directly with experienced advisors who care as much about your outcome as you do.
DISCRETION AT EVERY STEP
Your trust is earned. We protect your privacy, your team, and your legacy throughout the process.
ABOUT LAWRENCE / ABOUT FLAMEKEEP
Built By An Entrepreneur. Focused On Founders.
ABOUT LAWRENCE / ABOUT FLAMEKEEP
Built By An Entrepreneur. Focused On Founders.
Flamekeep Capital was founded by Lawrence O’Brien to serve business owners who built something real. As an entrepreneur and deal-maker, Lawrence understands that selling a company is never just financial—it’s personal.
We guide owners through transitions with discretion, strategy, and respect for what they’ve built. Not every business should be sold. Not every buyer deserves the keys. That’s why every mandate is approached with care.
Entrepreneurial Mindset
We're building and scaling businesses of our own.
Strategic Perspective
We think like owners and negotiate like advisors.
Trusted Relationships
Our reputation is built on trust, confidentiality, and results.
WHO WE WORK WITH
We Partner With Founders Who Are Ready To Explore What Comes Next
FOUNDER-LED BUSINESSES
Built with purpose and driven by an owner who has been deeply involved in its success.
$10M – $100M+ REVENUE
Typically middle-market companies with proven performance and strong future potential.
TRANSITION-MINDED OWNERS
Owners considering a sale, recapitalization, or long-term transition—now or in the near future.
SERVICE, INDUSTRIAL, & PROFESSIONAL BUSINESSES
A broad range of industries where experience and relationships matter most.
CASE STUDIES
Real Results. Real Impact.
ARCHITECTURAL FIRM
FOUNDER-LED | NORTHEAST
The founder believed his business was worth around $3M. After a comprehensive evaluation, reframing the positioning, and crafting a compelling selling story, we brought the business to market with a target value of approximately $6M.
INITIAL EXPECTATION
~$3,000,000
Asking Price
$6,000,000
PLUMBING BUSINESS
FOUNDER-LED | NORTHEAST
Originally marketed below its true value due to poor presentation and understated SDE. Through review, repositioning, and a targeted process, we created competitive tension and are successfully marketing the business at a significantly higher value.
Original Ask
~$1,300,000
Asking PRICE
$2,450,000
READY TO EXPLORE WHAT’S NEXT?
Every Legacy Deserves A Thoughtful Transition.
Schedule a confidential conversation to discuss your goals, options, and what the right path forward could look like.
Resources
Insights And Guidance For Founder-led Business Owners.
ARTICLES
Timely insights on exits, valuation, and building legacy value.
GUIDES & TOOLS
Practical resources to help you prepare, plan, and make informed decisions.
WEBINARS
Expert conversations on transition planning and market trends.
NEWSLETTER
Monthly perspectives for founders thinking about the road ahead.
PROTECT WHAT YOU’VE BUILT
Let’s Discuss Your Options Privately.
Confidential. No obligation. Just a conversation.
Boutique middle market advisory for founder-led businesses
NAVIGATION
RESOURCES
CONTACT
- P. 646.863.4343
- E. info@flamekeepcapital.com
- 167 Madison Avenue New York, NY 10016
CONNECT WITH US
- P. 646.863.4343
- E. info@flamekeepcapital.com
- 167 Madison Avenue New York, NY 10016